What it does
Microsoft Customer Story Pulse helps marketers identify which customer stories are performing best through two analysis prisms: Industry Prism for audience and vertical relevance, and Product Prism for Microsoft product, solution, or platform signal. It brings together story metadata with Adobe Customer Journey Analytics performance so teams can move quickly from question to evidence.
When to use it
- Prepare a campaign, planning review, or executive readout with current customer evidence.
- Compare story engagement across priority industries with Industry Prism.
- Find stories connected to a Microsoft product or platform with Product Prism.
- Find the strongest customer stories to feature in marketing, sales enablement, or field guidance.
- Track story momentum over a defined date range.
Create a report
- Choose an Analysis Prism: Industry Prism or Product Prism.
- Choose a reporting period using a preset or custom start and end date.
- Select the industries or products to include. Green selections are included in the analysis.
- Choose market scope: Global, US-English, or Custom locales.
- Keep email delivery selected if you want the detailed report sent to your signed-in Microsoft account.
- Select Generate customer story report or Generate product report. The progress page will move to results when processing is complete.
Analysis prisms
Use Industry Prism when the question is about industry audience fit, vertical demand, campaign planning, or which stories resonate across priority industries. Use Product Prism when the question is about product evidence, solution storytelling, platform demand, or which customer stories are mapped to selected Microsoft products.
The filtering differs by the first selector: Industry Prism shows industry categories, while Product Prism shows the product taxonomy with searchable product families and child products. Both prisms use the same reporting period, market scope, export, subscription, and story trend controls.
Industries and markets
Industry selection controls which customer story categories are included in an Industry Prism report. Product selection controls which product-mapped customer stories are included in a Product Prism report. Market scope controls which Microsoft.com locales are included. Global includes US English plus all configured locales. US-English limits the report to en-us pages. Custom lets you choose the exact locales needed for a regional or market-specific view.
Date ranges
Presets use completed reporting windows such as yesterday, the last 7 or 30 completed days, month to date, quarter to date, previous full periods, fiscal year to date, and the last 90 completed days. Custom ranges let you set exact dates when a planning cycle, campaign, or business review needs a specific window.
Read the results
Industry Prism results show the top 20 customer stories across all selected industries and the top 10 stories for each selected industry. Product Prism results show the top stories for the selected product set, product-mapped KPI context, and the top stories for each selected product. Use rankings, page-view totals, KPI details, and per-story trends to understand which stories are attracting attention.
Export and subscribe
Use Export detailed Excel to download the full report detail for offline analysis, sharing, or additional filtering. When a report is created from an eligible preset date range and subscriptions are available, the results page displays Subscribe to this report so you can receive scheduled updates by email.
Data freshness and sources
Customer story metadata is maintained in the app's SQLite store from Microsoft customer story sources. Performance data uses the local SQLite CJA cache when available and Adobe Customer Journey Analytics live queries where the app needs current or uncached detail. This keeps common reports fast while preserving access to authoritative CJA data where applicable.
Known limitations
- Results depend on story metadata coverage and available CJA tracking for Microsoft.com customer story pages.
- Very broad custom reports can take longer because more industries, locales, and story URLs must be matched.
- Recently published or updated stories may appear after the next metadata/cache refresh.
- Live Microsoft 365 presence is not enabled yet; use the Teams action to reach Joel directly.
Getting help and requesting features
For questions, issues, concerns, or feature requests, contact Joel Demay. Include the report period, selected prism, selected industries or products, market scope, and a brief description of what you expected to see so Joel can help quickly.